The key to business success in any industry is effective marketing, and this applies to your dental practice too. One of the most effective ways you are going to ensure business growth is by attracting new patients and regular patients keeping their appointments and/or visiting more frequently, with the increasing competitiveness of the industry – this is becoming more difficult.
The key to attracting new patients to your dental practice and retaining your core base of customers is having a strategic marketing plan that showcases your strengths and unique selling points to your current patients and the local community.
Before you begin creating an effective marketing campaign, you need to do a SWOT analysis and identify the following aspects about your practice:
What is your USP? The thing that sets you apart from your local competitors is what is going to attract patients; make a list of all your strengths and leverage them in your marketing campaign.
Take patient feedback into account; what are the biggest complaints about your practice? Take these complaints seriously and implement a plan of work to improve on those areas.
Is there a gap in the market that you can take advantage of? What service do you offer that is most likely to bring in new patients, recall existing patients?
What are the biggest issues that your practice is facing or going to face in the future? How can you prepare yourselves to mitigate these?
By doing this analysis you will have a firm understanding on what your dental practice needs going forward into developing a high-performance marketing campaign.
Teeth whitening treatments are more in demand than ever before, and you could grow your revenue by a minimum of 12% by including them in your offering.
These are the most effective ways to promote teeth whitening in your practice to increase your profits:
The power of your dental team
Your dental team members are the people who spend a lot of time with your patients. The more transparent your dental team is with your patients, the more satisfied your patients are.
Having dental staff trained to have a conversation with your patients from the time they enter the surgery to the time is an effective way to ensure your patients are aware of teeth whitening. It is a very passive approach and more likely to entice patients into asking about the procedure.
Effective use of customised marketing materials
Using customised marketing materials is another way to promote teeth whitening. The waiting room is an area where patients will be exposed to any information on services your practice offers. Try and position your teeth whitening services by posting up posters of healthy white smiles and preparing customised patients brochures in your waiting room, which can make patients to be aware of the aesthetic improvement that comes from the procedure. Videos are also a particularly effective marketing tool for teeth whitening and could trigger customers to enquire about whitening products and services.
The best kind of inbound marketing for your practice is always word-of-mouth; it’s traditional, non-invasive and trusted. According to Dentistry IQ, around 92% of patients would like to purchase a service or products because of word-of-mouth. Patients are more likely to trust recommendations from their friends and family, which is seven times more effective than any form of advertising.
A patient referral programme encourages your patients to personally benefit from bringing in new business; it can be a large asset for your dental practice when looking to scale and grow. It encourages your current patients to refer their family, friends and colleagues to your practice, which in turn offers them some sort of reward and recognition.
We hope that these thoughts give you some ideas as to how you might improve or implement a dental whitening in your practice and too create a strong, highly-effective marketing campaign that will improve your revenue.
See our blog on how free Take-Home products can help you grow your practice
Benefits of social media marketing for dentists
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